About
I'm a Senior FullStack Software Engineer based in New Jersey, currently at Blaze AI.
I've worked across a range of companies, from startups to medium/large corporations, and enjoy solving complex problems while continuously improving my skills. I'm passionate about delivering high-quality software and exploring new challenges.
Blaze AI:
At Blaze AI, we are building an agentic virtual marketer capable of autonomously creating, scheduling, and publishing content across platforms like Instagram, Facebook, LinkedIn, TikTok, YouTube, X (formerly Twitter), Mailchimp, Shopify, and WordPress. Our goal is to help creators and businesses scale their reach with minimal manual effort powered by smart automation, deep integrations, and intelligent brand understanding. Blaze can generate a complete Brand Kit from a user's website-extracting logos, colors, and tone-to create a tailored Brand Profile that drives consistent, on-brand content across every platform.
Things I've done:
I led engineering efforts across integrations and DevOps to enable Blaze’s AI to act as a fully autonomous marketer. I implemented secure and scalable OAuth flows in React (Redux + TanStack Query) and built robust Ruby on Rails services to support publishing actions like uploading YouTube Shorts, posting media-rich tweets, sending Mailchimp campaigns, and publishing blog posts. These systems allowed users to connect their accounts once and let Blaze handle the rest.
Improved reliability across external APIs, I introduced Sidekiq job workflows backed by Redis queues, with custom retry logic and platform-specific rate limiting. This significantly reduced job failures and improved success rates across all supported platforms, making the system more dependable and resilient.
On the infrastructure side, I provisioned a dedicated QA environment using Terraform and AWS, enabling engineers to test features in isolated environments without conflicts. I also containerized our full stack using Docker and created a production-like docker-compose setup, drastically improving local development and onboarding time.
Beyond feature work, I collaborated with the design and mobile teams to ship mobile-optimized user flows for users without access to the iOS app-enhancing accessibility across devices. I continue to focus on developer experience, CI efficiency, and infrastructure scalability to ensure Blaze can grow without sacrificing speed or quality.
Outside of tech:
- Currently pursuing a Master of Engineering in Software Engineering / Engineering Management at Stevens Institute of Technology
- I enjoy working out, golfing, hanging out with friends
- At the moment building a cookbook application for my wife here is the repo: Cookbook - WIP
Work Experience
Blaze AI
Axio
Rightway Healthcare
The Tylt (Advance Local)
Clause (Aquired by DocuSign)
Work Market
Contact
Shoot me an email at hameldesai0@gmail.com